BRING THE FUNK

BRING THE FUNK

BRING THE FUNK

A model holds a Supersonic Jellybeanz skateboard across his chest against a pale studio backdrop. Everything important is carried in plain sight.
A model holds a Supersonic Jellybeanz skateboard across his chest against a pale studio backdrop. Everything important is carried in plain sight.
A model holds a Supersonic Jellybeanz skateboard across his chest against a pale studio backdrop. Everything important is carried in plain sight.

SUPERSONIC JELLYBEANZ

SUPERSONIC JELLYBEANZ

SUPERSONIC JELLYBEANZ

PHOTOGRAPHY / LOOKBOOK PHOTOGRAPHER, DESIGNER

PHOTOGRAPHY / LOOKBOOK PHOTOGRAPHER, DESIGNER

PHOTOGRAPHY / LOOKBOOK PHOTOGRAPHER, DESIGNER

2013

2013

2013

CONTEXT

CONTEXT

Supersonic Jellybeanz was an independent UK clothing brand from Silo Studio, mixing streetwear with character-led illustration, comic-book energy and a healthy amount of visual noise. The graphics were loud, playful and never particularly interested in behaving themselves.

Supersonic Jellybeanz was an independent UK clothing brand from Silo Studio, mixing streetwear with character-led illustration, comic-book energy and a healthy amount of visual noise. The graphics were loud, playful and never particularly interested in behaving themselves.

Supersonic Jellybeanz was an independent UK clothing brand from Silo Studio, mixing streetwear with character-led illustration, comic-book energy and a healthy amount of visual noise. The graphics were loud, playful and never particularly interested in behaving themselves.

A model studies the trucks and illustrated deck of a Supersonic Jellybeanz skateboard. Worth checking twice.
A model in a black graphic T-shirt makes an exaggerated pose against the studio backdrop. Small frame. Same signal.
A model takes an oversized spoonful of colorful cereal while wearing a white graphic T-shirt. Breakfast was not in the brief.
A model holds a box and bowl of colorful cereal beside the graphic tee. Source material, more or less.
A model in a red cap and graphic shirt poses against the pale backdrop. One variable changed.
A model in a dark graphic shirt pulls an exaggerated expression for the camera. Nobody asked him to stop.

CHALLENGE

CHALLENGE

The clothes already had plenty to say. The photography needed personality without competing with the artwork, and enough consistency to make a collection of very different graphics feel like they belonged to the same slightly odd family. Straight catalogue photography was never going to cut it.
The clothes already had plenty to say. The photography needed personality without competing with the artwork, and enough consistency to make a collection of very different graphics feel like they belonged to the same slightly odd family. Straight catalogue photography was never going to cut it.
A model in a backward red cap holds the illustrated skateboard across his torso. Stock confirmed.
A model in a black Supersonic Jellybeanz shirt bites into a small piece of food with unnecessary determination. Material remains intact.
A model in a dark graphic shirt stands against the studio backdrop between poses. Nothing appears to be happening.
A model in a yellow cap holds a bowl of colorful cereal while tossing a piece into the air. The photograph keeps what gravity doesn’t.
A model holds up a printed Supersonic Jellybeanz piece while wearing the collection. One version survives on paper.

SOLUTION

SOLUTION

I kept the setup stripped back and let the people, props and awkward little moments do the work. Skateboards, cereal, comics, oversized gestures and the occasional deadpan stare gave each image its own character while the pale background kept the clothing front and center. The result sits somewhere between lookbook, portrait and controlled nonsense. Clean enough to show the product. Loose enough to feel like Supersonic Jellybeanz.
I kept the setup stripped back and let the people, props and awkward little moments do the work. Skateboards, cereal, comics, oversized gestures and the occasional deadpan stare gave each image its own character while the pale background kept the clothing front and center. The result sits somewhere between lookbook, portrait and controlled nonsense. Clean enough to show the product. Loose enough to feel like Supersonic Jellybeanz.
A model pulls outward on a white graphic T-shirt to show the print. Tension improves legibility.
A model in a red cap raises a prop overhead in an exaggerated studio pose. The next frame is not shown.
A model in a graphic T-shirt poses with a bowl of colorful cereal. Some things have a way of coming back.

KEEP LOOKING

INDEX.REG // LOCAL VIEW
MFI.JR: ONLINE
RECORD 10 / 10
Automation idle
DISPLAY FEEDBACK
DRIFT FIELD
RES: —
FPS: 00
FIELD: 0.00
INPUT: IDLE
AUTO / NONE
−∞
DBFS
MUNKI VOICE UNIT
EXPERIMENTAL DRONE SYNTH

REV X / BUILD 38

MATERIALBlends eight sound textures. Turn the dial or tap a material name.
VOICEBalances the voices, from a grounded foundation to brighter upper layers.
0
COUPLINGChanges how the voices interact. Left: sympathetic. Right: tangled.
0
MOTIONSets modulation depth. Left: organic. Right: coherent.
+12
MEMORYLets earlier sound return and evolve. Left: blurred trails. Right: distinct echoes.
0
SPACEPlaces the sound in a room or a larger, lingering atmosphere.
0
BETWEENSets the interval between the voices. With generated PULSE, steers the melody's center.
0
Automation idle
DISPLAY FEEDBACK
DRIFT FIELD
RES: —
FPS: 00
FIELD: 0.00
INPUT: IDLE
AUTO / NONE
−∞
DBFS
MUNKI VOICE UNIT
EXPERIMENTAL DRONE SYNTH

REV X / BUILD 38

MATERIALBlends eight sound textures. Turn the dial or tap a material name.
VOICEBalances the voices, from a grounded foundation to brighter upper layers.
0
COUPLINGChanges how the voices interact. Left: sympathetic. Right: tangled.
0
MOTIONSets modulation depth. Left: organic. Right: coherent.
+12
MEMORYLets earlier sound return and evolve. Left: blurred trails. Right: distinct echoes.
0
SPACEPlaces the sound in a room or a larger, lingering atmosphere.
0
BETWEENSets the interval between the voices. With generated PULSE, steers the melody's center.
0
Automation idle
DISPLAY FEEDBACK
DRIFT FIELD
RES: —
FPS: 00
FIELD: 0.00
INPUT: IDLE
AUTO / NONE
−∞
DBFS
MUNKI VOICE UNIT
EXPERIMENTAL DRONE SYNTH

REV X / BUILD 38

MATERIALBlends eight sound textures. Turn the dial or tap a material name.
VOICEBalances the voices, from a grounded foundation to brighter upper layers.
0
COUPLINGChanges how the voices interact. Left: sympathetic. Right: tangled.
0
MOTIONSets modulation depth. Left: organic. Right: coherent.
+12
MEMORYLets earlier sound return and evolve. Left: blurred trails. Right: distinct echoes.
0
SPACEPlaces the sound in a room or a larger, lingering atmosphere.
0
BETWEENSets the interval between the voices. With generated PULSE, steers the melody's center.
0